Dawrld
Swiss ethical streetwear online shop, with real-time environmental impact display.
Context
Dawrld is a Swiss streetwear brand committed to ecological practices: local printing in Switzerland, 100% organic cotton, 90% CO₂ reduction compared to conventional fast-fashion.
Beyond selling clothes, the brand wanted a site that embodies its values: transparency about environmental impact, support for partner associations, and a shopping experience aligned with the brand's graphic modernity.
Approach
The site was built around three pillars: conversion (readable catalogue, smooth cart, optimised purchase journey), education (explaining ethical choices without greenwashing), and commitment (supported associations, limited edition collections).
The art direction favours photos in natural context (clothes in forest light) that visually anchor the ecological promise. A restricted palette (deep green, white, black) reinforces consistency with the brand's values.
Result
The site has been live since 2025. It integrates a catalogue with filters by category, colour, size, a real-time stock system, visual badges (Bestseller, New, Out of stock), and displayed impact statistics: 100% organic cotton, -90% CO₂, 700 kg CO₂ avoided.
The structure allows the Dawrld team to update the catalogue, manage stock, and publish new collections independently.
What was
built.
Figma
Full design system and high-fidelity mockups. Visual consistency guaranteed across all pages.
HTML/CSS
Custom responsive structure. Every component hand-coded, no generic template.
JavaScript
Catalogue interactions, dynamic filters, cart management, environmental impact calculations.